UPL’s OpenAg Arenas Bring Applied Technology, Integrated Crop Management and Technical Training to Multiple Regions of Brazil

UPL’s OpenAg Arenas Bring Applied Technology, Integrated Crop Management and Technical Training to Multiple Regions of Brazil

UPL Agrosphere is the company’s integrated solutions hub, focused on boosting efficiency, productivity and economic returns for farmers.

UPL Brasil, part of UPL Ltd. (NSE: UPL, BSE: 512070, LSE: UPLL), a global provider of sustainable agricultural solutions, launched the OpenAg Arenas project on January 28 to promote technology transfer, technical training and innovation for farmers, technical influencers and industry specialists. The initiative will travel across Brazil to demonstrate, in practice, how innovation drives transformation in agriculture, delivering higher productivity, efficiency and economic return in the field.

The first OpenAg Arena takes place from January 28 to 30 in Campo Novo do Parecis (MT). The project will then move on to other locations in Mato Grosso, the Center-West, Minas Gerais and Southern Brazil through April.

Robison Serafim, CMO of UPL Brasil, explains:
“The OpenAg Arenas reinforce our commitment to bringing integrated solutions, innovation, new products and complete crop management strategies for soybean and corn growers. This project materializes technology in the field and serves as an important platform for technical training for UPL’s growers and partners, aligned with our co‑creation purpose under OpenAg.”

Built within the Agrosphere structure, the OpenAg Arenas feature four main technical fields where participants observe comparative demonstrations and practical applications of UPL’s innovative solutions, with emphasis on greener effects, resistance management, extreme shock performance and integrated chemical–biological strategies.

In the resistance management field, highlights include Thunder, a systemic herbicide for controlling resistant weeds such as goosegrass and horseweed. In insecticides, Feroce and Sperto, powered by Blast® Technology, stand out for delivering extreme shock effects against pests such as brown stink bugs and green belly stink bugs, alongside Propose, UPL’s new solution for caterpillar management.

In fungicides, the Mancozeb Inside concept incorporates solutions such as Evolution, which acts on multiple metabolic targets, helping reduce resistance risk, minimize phytotoxicity and increase productivity.

The OpenAg Arenas also highlight the NPP (Natural Plant Protection) line, which goes beyond active ingredients by integrating biosolutions such as Nimaxxa, Luminus, Nuvita and Kasumin, designed to enhance plant resilience, support sustainability and deliver effective economic returns.

UPL ARENAS – 2026 SCHEDULE

• 28–30 Jan – Arena UPL (Campo Novo do Parecis, MT)
• 03–05 Feb – Arena UPL (Primavera do Leste, MT)
• 10–12 Feb – Arena UPL (Lucas do Rio Verde, MT)
• 10–12 Feb – Arena UPL (Lavras, MG)
• 24–26 Feb – Arena UPL (Rio Verde, GO)
• 03–05 Mar – Arena UPL (Catalão, GO)
• 09–12 Mar – Arena UPL (Uberlândia, MG)
• 10–12 Mar – Arena UPL (Palmas, TO)
• 06–10 Apr – Arena UPL (Passo Fundo, RS)
• 07–09 Apr – Arena UPL (Maracaju, MS)
• 07–09 Apr – Arena UPL (Dois Vizinhos, PR)
• 14–16 Apr – Arena UPL (Londrina, PR)
• 14–16 Apr – Arena UPL (Assis Chateaubriand, PR)